IDENTITY

 

All portfolio samples are screenshots from the work of Alexander Designworks.

PREMIUM PORTFOLIO: IDENTITY PROCESS DESIGN SUPPORT

“The strength of our work is reflected in a creative capacity to strengthen the agency of your story. By introducing clients to a broad range of options for content development, we find they’re curious to explore deeper roots at the heart of their unique story … often much deeper than originally anticipated.”

CASE STUDY

Logos and Memory

“If an individual can notice, remember, and replicate a logo with relative ease, then you’ve probably got a good one. Think about the Nike swoosh, Mcdonalds arches, and Adidas three stripes… If one is not able to replicate the logo, it’s a sign that it isn’t ‘structurally’ adequate for it to be stored in long-term memory, which can be caused by complexity or banality.” Medium

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CASE STUDY

Logos Create Connection

Multiple properties featured on independent websites are all connected by a strong logo and navigation teases between sites. The parent site is the most highly developed site, with two independent projects connecting to the parent site.

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CASE STUDY

Streams of Audience

Nonprofits characteristically serve multiple audiences: project participants, funders, support seekers and more. To keep audience, a site does best when organized by user needs, using terminology that distinguishes their search.

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CASE STUDY

Aggregating Content

Nonprofits are introducing laboratory websites to educate students using compelling media. A local historical commission features links to online historical projects to inspire students and local residents. The site channels multiple generations through navigation and story previews.

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CASE STUDY

Physician’s Life Beyond Hospital

A physician’s life is explored in depth - her committed service to others impacts many. Illustrating medical service work on an international scale is a key element in understanding the full picture of this professional’s ‘life beyond.’ When professional sites introduce meaningful biography, the subject’s narrative is compelling.

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CASE STUDY

Orchid Expert Emerges

Developing a site for gardeners, one an orchid specialist, it was clear reviewing archives of orchids together that decades of working with plants produced colorful memories of humans and their response to botanicals!

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