PROCESS

All portfolio samples are screenshots from the work of Alexander Designworks.

Our work is unique as we drill down to complex layers of meaningful substance. Narratives, stories and compelling images portray a depth of persona that is authentic and intriguing. Critical to the content development process is an appreciation for exterior interests - distinguishing and supporting audiences navigating the site.

CASE STUDY

Artist’s Work Enhanced by Notes and Sketches

Decades of work are documented in a sculpture portfolio. Handwritten notes and sketches added a tactile dimension to the photographs. Combined with quotes from artist and critics, each work becomes a signature moment over the course of a lifetime of production and exhibition. For select sculptures, full pages are developed to connect sketches, press quotes and artist reflection on a singular work. This process of bringing interiority to an archive of work balances what is often seen as a portfolio utterly removed from process.

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CASE STUDY

Private Collections Magnify Gallery Value

Great art galleries are owned or managed by strong curators. Often those curators are collectors, or consultants for collectors. Content that showcases the holdings of a gallery curator, or the collectors they work with, provide insight into a gallerist’s selection of artists. The visual presentation of curators’ collections is a rich addition to a gallery website.

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CASE STUDY

Raw Studio Images Balance Clean Product Portfolio

A craftsman’s studio is irresistible to prospective clients. Informal studio images collective contribute to a balance of polished finished product and the creative production process.

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CASE STUDY

Photographic Studies

A site for a violinmaker includes portfolios of an extensive inventory of violins, with images of the entire instrument and close-ups of detail. The mastery that goes into the making of a violin is exceptional. Capturing that process, with early drawings of the instrument, attracts interest and introduces an insider’s perspective on the process.

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